Analysis of Vegetable Farmer's Business Development Strategy in Sumber Urip Village Selupu Rejang Sub-District Rejang Lebong District

  • Yelfida Witra Geography Department, Faculty of Social Sciences, Universitas Negeri Padang, Indonesia
  • Ode Sofyan Hadi Departement of Geography, Jakarta State University, Indonesia
Keywords: SWOT Analysis, farming, vegetables

Abstract

This study aims to describe the right strategy in developing vegetable farming in Sumber Urip Village, Selupu Rejang District based on internal and external factors. The problem in this research is unstable prices, pests and plant diseases, still using simple technology, etc. The prospect of vegetable farming in Sumber Urip Village is quite promising because of requests from outside Bengkulu such as Palembang, Jambi and Bangka. Therefore the right strategy is needed in an effort to develop the farming business. Samples are taken at random. The data is processed using SWOT analysis. The results of this study are the description of the results of the SWOT analysis in the form of a strategy used to develop vegetable farming in Sumber Urip Village.

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Published
2020-06-03
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